71. Gregg Bernstein

The Iowa Idea: Gregg Bernstein

“Writing is the superpower for researchers.”

Welcome to this episode of The Iowa Idea Podcast where I’m joined by Gregg Bernstein. Gregg establishes user research practices for growing organizations, and wrote Research Practice: Perspectives from UX researchers in a changing field. He spends his days advocating for and practicing user-centered product development as lead user researcher for Webflow. He speaks around the world about his work at conferences and company events.

Gregg has built innovative research practices at Vox Media and Mailchimp, and taught design, branding, and typography at Georgia State University. In a previous life, he created album covers for punk and emo bands, and designed for clients in the music and advertising industries. In this episode we explore his journey from designing albums and posters to teaching to leading UX research and his experience as an author.

It was an honor having Gregg join me on the show. Thanks to Gregg for his time and insights. I hope you enjoy the episode.

About Gregg

Gregg Bernstein establishes user research practices for growing organizations, and wrote Research Practice: Perspectives from UX researchers in a changing field. He spends his days advocating for and practicing user-centered product development as lead user researcher for Webflow, and speaks around the world about his work at conferences and company events.

He built innovative research practices at Vox Media and Mailchimp, and taught design, branding, and typography at Georgia State University. In a previous life, he created album covers for punk and emo bands, and designed for clients in the music and advertising industries.

Gregg earned his MFA in Graphic Design from the Savannah College of Art & Design, where he focused on user experience research and design. He resides with his family in Athens, Georgia, where he enjoys long, quiet trail runs around the state botanical gardens.

Links

researchpractice.co

gregg.io

Credits

Episode produced by Spark Consulting Group (www.inspiredbyspark.com) in Iowa City, with support from Executive Podcast Solutions (https://www.executivepodcastsolutions.com/).

The Iowa Idea Podcast theme music written and performed by Paisley Bible (https://paisleybible.bandcamp.com/).