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The Iowa Idea was created by Matt Arnold. Matt is the co-founder and Chief Catalyst of Spark Consulting Group a design and innovation studio. He has over 25 years of experience focused on brand strategy, innovation, and human-centered design. He loves to nerd out about design, art, creativity, and collaboration. Matt is a proud resident of Iowa City, IA, where he lives with his awesome wife, two wonderful kids, a couple of cool cats, and an amazing rescue dog.