The Iowa Idea: John Morley
“Accommodate the richness of different perspectives.”
In this episode I’m joined by John Morley. John represents my third interview with Cork natives and reinforcing the strong connections between Cork and Iowa. This Cork troika, Stephen McDonnell, Paidi O’Reilly, and John are phenomenal conversations on collaboration and innovation. Since the late-90’s John led organizations – large, small and medium, urban and rural, public and private – to support self-sustaining innovation projects where the goals are both ambitious and ambiguous, the challenges complex and resources always limited. John has spent 20 years working in Silicon Valley with global tech titans including EMC, Symantec, Cisco and Hitachi. Throughout his career he has blended competence in sales enablement, customer marketing and innovation, yielding 3x revenue growth year-over-year, new market category and product creation and massive acceleration in complex product process adoption.
John and I dig into his journey from going up in Cork, going to college for political science, working for large global companies, to facilitating lean innovation efforts in Silicon Valley. John and I met through the Strategic Doing community and ever since, I’ve enjoyed the opportunities
John and I mix it up on complexity and innovation, with a focus on effectual innovation. Led by Paidi O’Reilly (episode 90), John, Fran Willis White, Ed Morrison, and I have been exploring at how we can innovate the way we innovate – and focus on what’s the best we can do with what we have. As Fran says, there an abundance of human potential, we just need to unlock these resources. John also shares the wisdom of Barry O’Reilly and Barry’s work on “unlearning” and how we work to maximize clarity and competence. Building on Fran’s insight “method follows intent” John discusses the power of intention. John shares his wisdom about where individuals’ fear and a lack of intent (usually process related) that tend to have negative impacts on organizational culture and outcomes.
It was an honor having John on the show. It’s a joy when I have the opportunity to sit down with John and was happy to record this one. I hope you enjoy the episode.
John has spent 20 years working in Silicon Valley with global tech titans including EMC, Symantec, Cisco and Hitachi. Throughout his career he has blended competence in sales enablement, customer marketing and innovation, yielding 3x revenue growth Y/Y, new market category and product creation and massive acceleration in complex product process adoption.
He was central to the development of the Tech industry’s first Marketing Data Science Lab (at EMC in 2013) using data science and analytics to enhance marketing insights and predictions. Today he has championed the alignment of design thinking and data science disciplines for the purpose of delivering ever more effective business outcomes. He teaches Designing Better Business Outcomes using Data Science at Menlo College, CA.
John’s sweet spot is to work with those charged with making change actionable and lasting. He helps teams make sense of complex challenges and to find shared purpose in order to create new value. In doing so he blends techniques including Design Thinking, Focused Conversation facilitation, Complex Collaboration, Data Science and various innovation methods. John is a connector who challenges people to tap into their creativity and to come together to collaborate and create exponential value.
John’s Website: https://www.johnmorley.co/
The Iowa Idea Podcast theme music written and performed by Paisley Bible (https://paisleybible.bandcamp.com/).