36. Mike Maddock

The Iowa Idea: Mike Maddock

“You can’t read the label when you’re inside the jar.”

In this episode of The Iowa Idea Podcast, I sit down with Mike Maddock. Mike is an entrepreneur, inventor, writer, keynote speaker, and an idea monkey. He is the CEO and founding partner of Maddock Douglas, an internationally recognized innovation consulting firm. Mike has founded six successful businesses. He is a long-time Forbes contributor and the co-author of four books: “Free the Idea Monkey,” “Brand New,” “Flirting with the Uninterested” and “Plan D: Lessons from the World’s Most Successful Disruptors.” Plan D was released in February 2019.

Mike and I talk about his journey as a creative and entrepreneur. We explore some of his lessons and insights regarding innovation. We discuss why innovation is harder for organizations now than it was ten years ago. We dig into the connection between strong brands and innovative organizations, as well as the importance of insight-driven innovation.

It was great having Mike on the podcast. I thank him for his time and insights. I hope you enjoy the episode.

About Mike

Mike Maddock is an entrepreneur, inventor, writer and keynote speaker. He is the CEO and founding partner of Maddock Douglas, an internationally recognized innovation consulting firm that has worked with more than 25 percent of the Fortune 100 to design and launch new products, services, experiences and business models. A serial entrepreneur, Mike has founded six successful businesses. Mike’s fun and interactive keynote presentations have consistently rated 9.5+ at business conferences around the world. He is a long-time Forbes contributor and the co-author of four books: “Free the Idea Monkey,” “Brand New,” “Flirting with the Uninterested” and “Plan D: Lessons from the World’s Most Successful Disruptors.” Plan D was released in February 2019 and is an Amazon best-seller, reaching #1 in Strategic Business Planning.

Credits

Episode produced by Spark Consulting Group (www.inspiredbyspark.com) in Iowa City, with support from Executive Podcast Solutions (https://www.executivepodcastsolutions.com/)

The Iowa Idea Podcast music written and performed by Paisley Bible (https://paisleybible.bandcamp.com/).

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