30. Adam Hansen

The Iowa Idea: Adam Hansen

“The brain is a great goal-seeking instrument.”

In this episode of The Iowa Idea Podcast, I sit down with Adam Hansen. Adam is a Principal and VP of Behavioral Innovation at Ideas To Go, Inc. and a career-long innovation leader, and student. He is co-author of Outsmart Your Instincts: How The Behavioral Innovation™ Approach Drives Your Company Forward. Adam serves client teams’ innovation needs across the Fortune 200 in consumer-packaged goods, healthcare, and finance. Adam and I talk about innovation, cognitive biases, the importance of models – without being slavish to the model, and ways that we might overcome our biases to improve innovation outcomes. We talk about Adam’s journey to innovation and the connection to music and practice. I enjoyed Adam’s comment that “you have to like something enough to be willing to suck at it.” If you’re looking for ways to be more innovative, pay attention to the DREAM acronym that Adam describes in the interview.

It was an honor to have Adam join the podcast. I really appreciated Adam’s insights and passion for innovation and the importance of replacing bad behavior in organizations with more positive behavior to enable innovation. Thanks to Adam for joining me. I hope you enjoy the episode.

About Adam

Adam Hansen is a Principal and VP of Behavioral Innovation at Ideas To Go, Inc. and a career-long innovation leader, student and devotee. He is co-author of Outsmart Your Instincts: How The Behavioral Innovation™ Approach Drives Your Company Forward. Adam serves client teams’ innovation needs across the Fortune 200 in consumer-packaged goods, healthcare, and finance. Prior to his time at Ideas To Go, Adam led innovation teams in and consulted with Mars, American Harvest, Procter and Gamble, and Bayer and received his MBA in product management at Indiana University. He has served on the board of the Product Development and Management Association and as an innovation and strategy expert with select causes in education and public health care.

Credits

Episode produce by Spark Consulting Group (www.inspiredbyspark.com) in Iowa City, with support from Executive Podcast Solutions (https://www.executivepodcastsolutions.com/)

The Iowa Idea Podcast music written and performed by Paisley Bible (https://paisleybible.bandcamp.com/).

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