23. Aarron Walter

The Iowa Idea: Aarron Walter

“It’s about emotion. Our full range of emotions.”

In this episode of The Iowa Idea Podcast, I sit down with Aarron Walter. Aarron is the VP of design publishing at InVision, drawing upon fifteen years of experience running product teams and teaching design to help companies enact design best practices. Aarron founded the UX practice at MailChimp. He is the co-host of the Webby nominated podcast, Design Better, and the author of Designing for Emotion.

Aarron and I discuss his journey from studying art at The University of Iowa, to becoming a design practitioner, a design educator, and author. We explore the importance and power of emotion in design. We talk about the problems in the design space when we ignore emotion, including the weaponization of platforms and unintended consequences.

It was an honor having Aarron on the podcast. I’d like to thank him for joining me.  I hope you enjoy the episode.

About Aarron

Aarron Walter is VP of design publishing at InVision, drawing upon fifteen years of experience running product teams and teaching design to help companies enact design best practices. Aarron founded the UX practice at MailChimp and helped grow the product from a few thousand users to more than 10 million. His design guidance has helped the White House, the US Department of State, and dozens of major corporations, startups and venture capitalist firms. You’ll find Aarron sharing thoughts about design on Twitter @aarron, and as the cohost of the Webby nominated Design Better podcast.

You can find out more about Aarron’s latest book Designing for Emotion (2nd edition) at https://abookapart.com/products/designing-for-emotion  and on his personal website https://www.aarronwalter.com/

Credits

Episode produce by Spark Consulting Group (www.inspiredbyspark.com) in Iowa City, with support from Executive Podcast Solutions (https://www.executivepodcastsolutions.com/)

The Iowa Idea Podcast music written and performed by Paisley Bible (https://paisleybible.bandcamp.com/).

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